market access
social & market research & evaluation
As qualitative research specialists -
market access conducts focus group discussions, depth interviews, online blogs and forums, participant observation and ethnographic studies.
The areas in which we most frequently conduct research include:
behavioural motivation & change
behavioural economics
evidence based practice
policy, program & service delivery
development, implementation & evaluation
communication, brand & messaging
channels & technology
decision-making & risk management
needs assessment
business-to-business
Qualitative
interviews, group discussions
observation, participant observation
face-to-face, online, telephone
Quantitative
telephone, online
We conduct social marketing research and evaluation for governments, not for profit and health focused organisations.
We conduct marketing research for commercial organisations where the product or service involves complex decisions, sensitive issues or high levels of emotional involvement.
As qualitative research specialists market access conducts focus group discussions, depth interviews, online blogs and forums, participant observation and ethnographic studies.
While much of our work is confidential, the following studies are publicly available.
Victorian business Climate Change Knowledge Awareness and Behaviour