As qualitative research specialists - 

market access conducts focus group discussions, depth interviews, online blogs and forums, participant observation and ethnographic studies.  

The areas in which we most frequently conduct research include:

behavioural motivation & change

behavioural economics

evidence based practice

policy, program & service delivery

development, implementation & evaluation

communication, brand & messaging

channels & technology

decision-making & risk management

needs assessment

business-to-business

Qualitative

 

interviews, group discussions

observation, participant observation

face-to-face, online, telephone

 

Quantitative

 

telephone, online

We conduct social marketing research and evaluation for governments, not for profit and health focused organisations.

 

We conduct marketing research for commercial organisations where the product or service involves complex decisions, sensitive issues or high levels of emotional involvement.    

 

As qualitative research specialists market access conducts focus group discussions, depth interviews, online blogs and forums, participant observation and ethnographic studies.  

 

While much of our work is confidential, the following studies are publicly available.

Victorian Gambling Study 

Victorian business Climate Change Knowledge Awareness and Behaviour