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Qualitative

 

interviews, group discussions

observation, participant observation

face-to-face, online, telephone

We conduct social marketing research and evaluation for governments, not for profit and health focused organisations.

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We conduct commercial research that involves complex decisions, sensitive issues or high levels of emotional involvement.    

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As qualitative research specialists market access conducts focus group discussions, depth interviews, online blogs and forums, participant observation and ethnographic studies.  

 

The areas in which we most frequently conduct research include:

  • behavioural motivation & change

  • behavioural economics

  • evidence based practice

  • policy, program & service delivery

  • development, implementation & evaluation

  • communication, brand & messaging

  • channels & technology

  • decision-making & risk management

  • needs assessment

  • business-to-business

While much of our work is confidential,

the following studies are publicly available.

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Victorian Gambling Study 

Empowering YOUth Initiatives Consolidated Learnings report

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